Anvil Automotive is the brainchild of Matt Lazich, President of 3DID, Inc. His love for American Muscle Cars and Industrial Design inspired him to design and construct a new company from the ground-up. Anvil Automotive will spend the next year focusing on design, manufacture, and distribution of after-market upgrades for the pro-touring market.
" Diamond in the Rough " is the first challenge we have undertaken. Our goal is to take an original 1969 Chevrolet Camaro and transform it into a modern pro-touring concept. By emerging ourselves into this unfamiliar market, we will transform our skills and ability to create a successful company and demonstrate the power of design and strategy for business.
Check back frequently to see our on-going Case Study.
The Brand
Capturing the culture and authenticity of the pro-touring market required understanding the subtle differences between vast sub-cultures of auto-enthusiasts. We needed to capture the advances of automotive racing technology and modern transportation design while preserving a classic American Muscle Car heritage. We selected " Anvil " for its associations to: power, craft, skill, and romanticism. Merging strength and utility with beauty and quality craftsmanship, Anvil invokes what a design firm can do for the pro-touring market.
